Role
Graphic Designer
Contribution
Logo Design, Website Design, Mobile App Design
Platform
Mobile & Web
Duration:
3 months
Financial tools aren’t exactly thrilling—they often come across as cold, boring, and overly corporate. Grow, a Fintech startup, is changing that. As a pioneer in decentralized finance, Grow is reimagining how money is managed, moved, invested, and accessed. Its mission? To make investing simple and accessible—even for those with zero experience in digital currency.
A Smarter, More Enjoyable Way to Manage Your Money
After consulting with five design agencies, Grow chose Eyestripe as its strategic design partner for its proven expertise in designing complex financial ecosystems. This collaboration aimed to transform the product ecosystem, delivering a differentiated, high-value experience that meets the demands of a rapidly evolving market.
Together, we identified the key aspects to address in the digital experience transformation:
1. Enhanced user engagement and retention.
2. Strengthened brand and market positioning
3. Efficiency through cross-platform consistency
The challenge was to create a unified digital experience that not only simplified complex financial tasks but also built trust, boosted retention, and supported long-term growth.
Solution:
Eyestripe took a user-first, systems-thinking approach. Our strategy focused on creating a design system that enabled consistent, scalable experiences across all platforms.
We delivered a cohesive suite of digital experiences. The new design pattern is modern, human, and accessible—built to inspire confidence without overwhelming users.
Early results from the newly designed logo, website, and mobile app show a clear uplift in engagement and customer satisfaction:
“Simanta is not only a brilliant creative strategist but his communication skills and overall professionalism made working with him an absolute pleasure.”
–
John Andersson
Founder
Grow
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