Role
Brand Designer
Contribution
Logo & Brand Identity, Package Design, T-shirt Design
Platform
Print & Web
Duration:
1 month
Perch is a retail food chain based in Italy. They introduce a new service – delivering fresh food to senior citizens directly at their doorstep. They worked together with Eyestripe to build a more personalized and engaging brand.
A new opportunity for growth!
Creative Branding was a new channel for Perch when they hire Eyestripe. The two companies worked together to turn it into a highly engaging marketing tactics using a three-phase launch plan –
They emphasized on personalization and customer loyalty at the forefront of their three-phase launch plan.
Perch had already been tapping variety of digital channels to reach customers. The problem was that this marketing strategy wasn’t speaking to the particular needs of specific audiences to the degree that they wanted. As a result, the campaigns from its digital channels weren’t driving the loyalty that they were after.
It was time to look for a creative brand partner that could help activate all of their marketing channels together and use them to drive brand loyalty and incremental revenue.
Eyestripe leverages by using Perch’s existing marketing data to build custom graphics that is true to their brand voice. As a creative head, I incorporate storytelling in their design by using user personas, visual elements and user interfaces. I try to create emotional connections with their customer by making designs more relatable to them.
These graphics not only generate better personalized content within campaigns but also work across all of Perch’s creative’s.
Increased engagement and loyalty among Customers
“I appreciate Eyestripe’s communication the most. Simanta relentlessly focused on executing the plan on schedule. He was in constant communication with us to ensure the designs were meeting our requirements.”
–
Alex France
Founder
Perch
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