Role
Project Manager & Senior Designer
Contribution
Brand Enhancement, Website Design, Icon Design
Platform
Web
Duration:
1 month
Aligned Capital is an innovative wealth management firm offering a diverse range of services such as wealth growth, asset protection, and retirement planning. They partnered with Eyestripe to create a modern, impactful brand identity and a wide-reaching web design system that stands out in a sea of sameness within an industry that doesn’t traditionally prioritize design.
A cost-effective tailored solution that improves customer experience with clear communication and on-time deliveries
Redesigning a better and clear brand is an important mission, but also a challenging one. Not only would Eyestripe have to address the intricacies of building a modern-looking brand, but it would also need to build a comprehensive web platform and a physical brand identity—that could easily attract the eyes of a person with less inclination towards the look and feel.
From the beginning, I set out to design functional, testable prototypes to make sure the idea was viable, and incorporate diverse voices from the client side into the design process.
There were several roadblocks to building Aligned Capital’s new visual identity. The people from the client side were more inclined towards old brand practices. I have to communicate with them very closely (here my Project Management skills worked!) in delivering a tailored solution – that aligns with their unique preferences while maintaining functionality and brand coherence.
By utilizing their legacy brand elements in new ways and pairing them with modern design styles, I crafted a confident yet personable visual design that sets them apart from their competitors and communicates their commitment to providing outstanding services in wealth management.
Faster Page Loads: + 55% YEAR-OVER –YEAR
Bounce Rate: – 46% YEAR-OVER –YEAR
50% Boost in Marketing Productivity
“We were blown away by the thoughtfulness, talent, and diversity of his skills and loved every step of this collaborative process. Working with him has allowed us to meet strict delivery requirements.”
–
John Egan
Operations Head
Aligned Capital
Next: Intellix Illustrations
