Role
Web & Graphic Designer
Contribution
Brand Identity, Logo Design, Print Design
Platform
Print & Web
Duration:
1 month
How a techie turned his passion for coffee roasting into a profitable business through smart marketing and creative branding”
Adam Kline, a techy turned stay-at-home dad, found his passion for coffee roasting over being a night owl. With no previous coffee roasting experience, he started experimenting and researching, eventually creating Brewed Coffee.
The business has grown steadily, attracting local customers through his cafe and expanding into collaborations with other local businesses.
Eyestripe Digital, was engaged to create the brand identity and packaging design for his in-house coffee roastery business.
“Boosting sales growth through strategic and meticulously crafted brand identity visuals”
Adopting a recognizable visual for the brand became increasingly important to build brand awareness in the mind of the customer. Seeking to develop a logo and brand identity design, the owner reached out to Eyestripe Digital with the hope of building a memorable brand. The owner was specific about the visual direction and his needs.
The owner of Brewed Coffee wanted to build a brand that stands out from the saturated coffee market. He wanted to create a consistent and compelling visual and messaging strategy across his brand identities to establish a strong and lasting impression among his target audience to support the sales growth.
As per owner’s vision to showcase coffee beans, a cup, warmth, and the establishment date in a logo, Eyestripe consider a design that combines these elements into a cohesive and visually appealing symbol. The logo should convey a sense of tradition and quality, rather than appearing like a newcomer to the coffee brewing business.
Eyestripe Digital started the design process by illustrating few typographical logos for fonts exploration.The initial set of logo designs effectively captured the owner’s vision through a variety of visual interpretations.These designs served as a strong foundation for the subsequent stages of the logo development process.
The business owner selected a logo sample from various presented design options, after finding it aligned with his desired visual direction and brand goals.
100% customer engagement and boost in sales.
“Simanta listened carefully, asked good questions, and provided me solid direction for my brand vision. He understood my company’s business goals by creating clean, clear and innovative aesthetics. Thank you Eyestripe for creating an entire new experience for us.”
–
Adam Kline
Owner
Brewed Coffee
Next: Density
