Role
Graphic Designer
Contribution
Logo & Website Design
Platform
Web
Duration:
2 weeks
Density is an entertainment company that helps users find and navigate their favourite movies, web series and documentaries, with photos and reviews curated by crowd-sourced data across the world. Read below to learn more about how Eyestripe help’s them ensure a logo and web design that align with their marketing goals. business.
A user-friendly website with impressive ROI
Density’s logo and website design gave me the opportunity to work on my favourite subject matter – Movies/Web Series. I embraced a darker color palette and movie posters, resulting in a stronger visual storytelling experience.
Their new custom website boasts a more engaging user experience, clearer navigation, and a tool to garner greater ROI. The final site design is a testament to Density’s brand strategy as a premium source for crowd-sourcing entertainment contents.
CHALLENGES:
As it is said “With great power comes great responsibility”- it is what happened with me in this project. The Density team has given me full creative freedom on designing their two most important marketing tools – logo and website. Their mission was to create a site that would attract a diverse audience, both male and female.
SOLUTION:
The final Density website is visually engaging while being incredibly lightweight and fast-loading. It’s designed with all of the key information that potential audience needs to quickly find. I wanted the design to not only be attractive to a broader audience but also encapsulate a sense of understated entertainment, reflecting the brand’s mission.
Faster Page Loads: + 55% YEAR-OVER –YEAR
Bounce Rate: – 46% YEAR-OVER –YEAR
50% Boost in Marketing Productivity
“Eyestripe has given us a better Marketing tools to engage our audience. I like to thank Simanta for working closely with us and understanding our requirements immediately even before onboarding him.”
–
James Martin
CMO
Density
Next: Grow
